Short answer; yes
Long answer; no it will not be. And if it is, it will only be slightly.
And here is why: You own (or rent) a store, you have a shop front. When you open, the money is a little tight, and that is understandable because you've had to pay out for everything, all at once. And so the budget for the outside of the shop is reduced a little after each payment for stock, website, branding, tea & coffee, fire hydrants, a pen, and all the other things you've got to get before opening day.
So you've only got £200 spare to pay for how the shop will look to all your brand-new customers. Everyone who will walk past. Anyone driving past. Anyone looking on Google Street view.
So you buy a vinyl sticker of your logo and have it installed.
End of year one, the corners of the letters are starting to protrude.
End of year two, the E has bubbled and peel off, and most of the other letters are looking haggard.
You decide to renew the vinyl - up you get on a ladder to remove the old stickers with a sharp blade. Some of it comes off, some of it is still sticking. Residue is left. You're tired and want a beer, so you leave it.
£250 for New vinyl stickers are bought and installed, over the top of the uncleaned residue of the previous one.
End of year three, letters are starting to peel away because of the rather hot British summer we had.
Half way through Year 4 you decide to renew the sign again, and this time you have it sign written by a traditional sign writer. It costs you £500. The sign is hand painted. It is looking awesome. Right on brand. You can cover the whole of the headerboard because the sign maker can paint anywhere that a vinyl sticker might not get to. Round corners. Across the wall. Onto the window.
People are stopping to look at just how cool your shop now looks. It draws attention. It creates new customers, because they are looking in your shop window for the first time. And in 5 years you've spent £950 and missed out on the first 4 years of an amazing-looking shop front.
So if you'd paid the traditional sign writer the £500 at the beginning, at the 5 year mark, you've only spent £500 and you've had the shop looking bloomin' awesome all that time. You've made more money, you've made a whole new community, and you've spent less.
Told you it was long. :)
Give me a shout to talk your shop design through. I will alway help other small businesses. Maybe offer a payment schedule.
I current work is mainly in Essex, Suffolk and Hertfordshire, but I am bang in the middle of Cambridge and London, and so I can pretty much travel anywhere. So get in contact for a chat about what you are looking for.
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